Employer Branding – Impressing Potential Employees
In the building products industry, finding and keeping top talent is still very competitive. In a tough hiring market, employer branding can set your company apart as an employer of choice. Employer branding is a buzzword that has been used for a long time, but some companies still don’t buy into why it matters. Your employer brand goes […]
How Retention Practices Can Help You Rock Your Business
We are fond of the phrase “Recruit. Retain. Rock” here at Building Gurus. Sure it’s fun to say, but more importantly, it’s a simple equation we live and breathe. Recruit the best + focus on retaining them = your business will rock. You should know one of your greatest assets is your employees. Top performers are the living embodiment of […]
Recruiting Is Sales + Marketing
Many companies file recruiting under HR in their organization charts. I am here to make a case that recruiting belongs to Sales teams and Marketing departments instead. Human Resources departments are awesome and keep companies humming along, but their primary responsibilities don’t really fit in with what recruiting actually is. HR departments unfairly get saddled with […]
The Art of Job Design – Connecting Business Needs with Candidate Desires
You have to hire the right person, but how? The question is simple but the answer can be complex. I could tell you A+B=great employee, but hiring isn’t that kind of equation. There are variables and needs to be met on both sides of the table, which is summed up as Job Design. Job Design sounds fancy […]
