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While there are newcomers on the scene, almost everyone has a LinkedIn account. If you’re looking to expand your career, network with business contacts, or find clients it would be a huge mistake to skip LinkedIn.

Open yourself up to a network of infinite opportunities by joining the millions of members on the platform.

How to Create a LinkedIn Profile

1. Go to

If you want to learn more, click on the “What is LinkedIn?” option in the menu across the top of the page. If not, sign-up by entering your first & last name, email, and password in the “Join LinkedIn Today” box.

2. Confirm your account through your email address.

You will receive an email from LinkedIn requesting you to confirm your account. Follow the confirmation instructions. Once you’ve done this, sign in to LinkedIn and get started.

3. Start editing and updating your profile.

This will be quick and easy. Underneath your name, enter your sub-heading, location and industry/company. Upload your most professional portrait. It goes without saying, LinkedIn isn’t a place for vacation pictures and selfies.

4. Edit your qualifications.

Add your employment and education history. Be specific but brief. Provide enough information that someone would need to think about hiring you or engaging your services.

5. Add a Summary.

Write about where you are in your career, highlight your strengths, your career vision and what you have to offer. Again, be brief but cover the high points.

6. Add additional info and specialties.

Enter your interests, personal details, and contact info. Consider the skills you want to highlight – don't make it too varied – potential employers might think you don't have enough depth in any one skill.

Emphasize the skills you’re particularly good at — ones your colleagues, employers, and clients can vouch for.

7. Add Connections.

You can have LinkedIn search through your email address book to connect you with people you already know. You can also search a person’s name, job title and/or company.

8. Add Websites.

Link your company’s website, and any blog or social media accounts you wish. You don’t have to link to other websites, but it adds to your credibility. Just consider the sites you add and keep it professional.

9. Get Recommendations.

Ideally, have at least three professional recommendations. Ask your former managers or colleagues. Return the favor by recommending them.

10. Add Applications.

Although these are not necessary, having applications can make your profile more complete and thorough. There are a number of apps to share files and presentations, books you’ve read & recommend, your blog stream, etc.

For more info on how to make your profile, check out this infographic by LinkHumans:


Setting up a compelling LinkedIn account will position you well for meeting new connections and could lead to you being recruited and hired. Take some time to get it right.

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The Building Gurus Difference

You’re probably wondering how we can deliver candidates that your in-house or current recruiting partner hasn’t been able to. Hiring great talent is a key part of your business, but it’s the reason we’re in business. We invest in tools, technology, and resources to ensure we’ve always got the best “inventory” of talent at our fingertips. Building world-class best practices and an employer brand that gets and keeps the attention of A-players is key to our success. When you hire us, you immediately benefit from the years we’ve spent building our brand and relationships with sales, managers, and leaders in the building products industry.

Here are just a few strategies we use to ensure we can deliver best-in-class building products sales, manager, and executive level talent fast:



Rikka’s articles appear in trade magazines like LBM Journal, ProSales, Remodeling, and more.



Rikka’s advice has been featured on Fast Company, NFIB, AmEx Open Forum, CBS Small Business Pulse, Huffington Post, and more.



Rikka is selected to speak at local, regional, and national conferences like KBIS and ProDealer Summit.