A huge challenge in the building products industry is a lack of quality applicants, especially if you're looking for someone with 5-15 years of experience.
One of the ways to address this is with a bigger pool of qualified applicants. And creating a larger pool requires getting more eyeballs on your job openings – the more people who see your job opportunity, the more people who will take action on it and the greater chance more of those applicants will be of the quality you need.
There's a lot of advice out there on how to weed people out of the applicant pool. But we don't have the luxury of having a giant pool right now. So we need to focus on how to get more people into the applicant pool. Having so many applicants to choose from that we would need to think about weeding them out would be a wonderful challenge to have, but it's not one that's likely anytime soon in the LBM and building products industries.
So how do we get more eyes on our opportunities and how so we do we get them to take action?
The easiest thing you can do is post your job opening in multiple places. Posting it to your local association job board and calling it a day won't cut it. You need to be posting to your website, to Indeed, to social media, via colleagues and friends – anywhere your target audience might be looking or accessible. The more people who see it, the more applications you're going to get.
And within that, you need to make it easy for them to apply-click on a link or visit a URL, upload their resume or fill out a form, and submit. The more steps they have to take, the more likely they are to stop the process.
There's more to discuss about best practices for posting to these locations, of course. But the simple fact is: You need more eyes on your openings, you need to be thinking about the right place to reach your ideal hire so you're putting the massage directly in front of them, and you need an easy way for them to apply and express interest.
Once the applicants start rolling in, then you can focus on narrowing down tour options to the best fit for the company.
If you think this is something your team could use, please sign up for a free, no-obligation discovery call with us and our team would be happy to help you.
