Do you tweet? Do you follow companies and people on Twitter?
As a business, you probably should already be on Twitter. It is one of the most widely used Social Media platforms. If you don't have an account, get started with one here.
Did you know Social Media is the second most credible channel for delivering top-notch candidates? Following only employee referrals, Social Recruiting is the way of the future.
Using Twitter to recruit isn't too much different from other Social Media platforms, but it has some unique properties. Here is how you can use Twitter to your advantage:
Using Twitter To Recruit
1. Follow Twitters’ @JointheFlock’s example to get ideas and inspiration. They really have a lot of fantastic tips on providing an insider’s perspective of your world. You'll build a flock of people who are actually interested in your company, culture, and the jobs you post.
2. If your colleagues and employees use Twitter, follow them. Ask them to return the favor and follow you. Retweet positive posts about your company, and have them retweet your job openings. By sharing employee and management tweets, you allow followers and potential candidates a glimpse behind the curtain of your company.
3. Use hashtags in your post so people who aren’t following you see your posts too. Harnessing the power of hashtags also narrows down your target audience. Learn more about hashtags here.
4. Find out popular hashtags related to your niche and use them to connect with potential candidates who aren’t following you. You'll grow a wider network and connections.
5. Post job openings when you have them. Use hashtags of keywords in your job posting. For example, “Looking for #MarketingManager for #woodflooring.”
Tip #1: Familiarize yourself with Twitter’s lingo. For example, NAJ is short for “need a job”. Check out the Twitter Lingo Dictionary and the Twitter Glossary.
Tip #2: Interact with great potential candidates. Read & reply to their tweets, retweet them or send a direct message to start the conversation.
Want more insight on the value of using Twitter to recruit? Check out this article from Entrepreneur.com.
